Continue reading "DIRECT TO CLIENT [Editorial]: The DC Comics/Walmart Deal."
DIRECT TO CLIENT [Editorial]: The DC Comics/Walmart Deal.
Over the weekend, DC Comics announced an exclusive deal with retail giant Walmart to produce and sell exclusive anthology books in 3000 stores nationwide. Following the June 15 trial period in certain GameStop stores to sell select comics, Walmart and DC Comics have teamed up to try their hand at expanding the readership of comic …